An ever-growing library of resources to help you become a better online marketer.
Web accessibility may not be the first thing that comes to mind when trying to convert your website visitors or generate more sales through your mobile traffic, but it is a crucial element to consider in today’s ecommerce landscape. Web accessibility refers to the idea that websites and other digital content should be designed in … Continue reading Why an Accessible Website Can Make or Break Your Online Store in 2020
52% of all websites are built using WordPress, including online stores for ecommerce. But, that doesn’t mean you can pick a theme from the store that “looks nice” and call it a victory. Ecommerce site design is more than looks, it’s about driving purchases, too. Here are four fresh ecommerce site design ideas that are … Continue reading 4 Fresh Ecommerce Site Design Ideas For 2020
The landing page of your ecommerce website is your customer’s first port of call when they are interested in your product or service. A strong landing page combines the power of text and visuals to prompt users to proceed through the buyer journey. Eventually, it could even earn you a loyal base of customers and … Continue reading Top 5 Visuals Your Landing Page Needs to Boost Your Ecommerce Traffic
How are customers and potential customers finding your ecommerce store online? If you’re lucky enough to be ranking at the top of Google search, then you’re probably getting around 36.4% of search traffic thanks to SEO for ecommerce businesses. But whether or not you’re in the top spot on Google, let’s not forget that typical … Continue reading 5 Ways to Increase Your Ecommerce Sales with Pop-Ups and Banners
So you’ve just launched your brand-new ecommerce site! The design is Da Vinci–esque, product descriptions are on point, and the UI is so intuitive you could buy out the entire shop blindfolded. All that’s left to do is sit back and watch the money flow in. Unfortunately, it’s not quite that easy. With ecommerce spend … Continue reading How to Increase Sales Using AddThis
Guest blog by Adam Enfroy What if I told you that marketers designed the physical shopping cart to encourage you to purchase products when you’re at the grocery store? Would you call me crazy? Well, one study revealed that “The bigger the cart, the more we buy. In fact, if the cart is double the size … Continue reading 5 Tips We Can Learn from Successful Online Stores to Increase Ecommerce Conversion Rates
Growing your traffic is an essential part of running a website. Here are the best ways to use data, analytics, and insights to improve your site and grow your web traffic.
Figure out the most effective (and least expensive) ways to drive website traffic so that you can begin building relationships with those new readers—and attract more qualified leads for your company.
The speed of your website—how fast it loads into a user’s browser—is super important for two reasons, each of which can be expressed with a well-known acronym: UX and SEO. UX, which stands for user experience, refers to how pleasant your site is for users to browse. One critical component of UX is how fast … Continue reading 13 Tips for Speeding up Your Website
The more your users are staying on your site, the better your chances are at converting them. Here are three ways to increase your visitors’ time on site.