An ever-growing library of resources to help you become a better online marketer.
LinkedIn posts are as valuable to marketing teams as any other social media—but how many companies have a focused LinkedIn strategy? Unlike Facebook, Twitter, and Instagram—which are open to more generic content—LinkedIn has a much more specific audience. The channel has always been aimed at professionals—and that impacts the kind of content marketers create for … Continue reading How to Make Your LinkedIn Posts More Visual
To get conversions you’re going to have to invest in marketing. After all, you have to make it easier for your audience to find you online. But marketing costs money and if you’re just starting out, it’s likely that you’re not going to have a lot of budget to toss around. Thankfully, not all marketing … Continue reading 5 Low-Cost Marketing Ideas That Lead to High Conversions
As a product marketer, increasing your landing page conversion rates through optimization has a significant impact on your bottom line. You spend most of your time running A/B tests and tracking your conversion rates, and just like some of your fellow marketers, you’re not happy with your lead generation efforts. And it’s easy to feel … Continue reading How To Conduct Qualitative User Research To Optimize Your SaaS Landing Page
Gen Z is the next big market for brands—but many marketers are still at a loss on how they can reach this demographic. What are their interests? What platforms do they prefer? Why would they buy from one brand but not another? We share 10 tips about Gen Z that marketers need to know before … Continue reading Marketing to Gen Z? Here are 10 Tips You Might Not Know
There are now officially 4.57 billion people online. Over 79% of adults check their phones first thing in the morning. These stats mean two things. One, the days of boring television advertisements are over, and two, it’s time for your brand to choose new marketing channels. However, pursuing a new marketing project or even a … Continue reading How to Select the Most Effective Marketing Channels for Your Brand
Marketing is more challenging than ever. The average consumer is constantly bombarded with ads as they browse the web and even as they drive down to the store. Online marketing is undoubtedly still effective. But consumers are increasingly becoming ad blind — a phenomenon where users ignore digital ads on websites like banners. So how … Continue reading Experiential Marketing: Here’s How to Take on the Competition
Twitter is one of the most popular and active social media platforms. With one billion registered users and over 386 million active users, Twitter has earned its place as one of the best platforms for building and connecting with large audiences. Both individuals and businesses use Twitter as their favorite social networking platform because of … Continue reading 8 Ways to Gain More Twitter Followers (Without Following Back)
A report from Stackline noted that in March 2020, ecommerce product categories are as diverse as bread machines and computer monitors to craft kits experienced sales percentage increases in the triple digits — to say nothing of food products and medical supplies. At the same time, other ecommerce categories experienced significant declines. Luggage sales fell … Continue reading 6 Obstacles All Ecommerce Brands Must Overcome to Achieve Success
The world has been thrust towards online collaboration at an accelerated rate. Many companies have had no choice but to rapidly adapt to a new way of working. This article is going to go over five of the best collaboration tools that companies can utilize. These tools were selected based on the value that they … Continue reading The Top 5 Collaboration Tools in 2020
A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know