On the World Wide Web, sites need to not only catch a reader’s attention but also hold it, which is often easier said than done. However, with a solid understanding of the basics and some attention to detail, even the smallest website can hook and convert readers. Here are three elements of great websites that you can apply on your own site.
What can website publishers do to engage mobile visitors? Here are five simple techniques you can implement to turn a larger share of your mobile visitors into leads and customers.
Localizing a website involves more than just translating the language. It often involves localizing elements you may not have thought about. We’ve gathered the top 5 elements to consider when localizing your website for a global audience.
You can spend valuable time crafting targeted emails and sending them to your clients, but if you’re experiencing a low open rate or aren’t seeing the clicks you’d hoped for, your emails may be getting marked as spam. Here are tips to avoid spam filters.
Everyone has heard of Bitcoin, but not everyone knows that it is one of many “cryptocurrencies” already in use, nor about the important technology behind this trend—blockchain. What does this mean for businesses and what should marketers know about cryptocurrency to help them prepare their strategies? Many pundits are predicting that cryptocurrencies, and their underlying … Continue reading What Marketers Should Know About Cryptocurrency
Guest post by Nikki Johnson It’s no secret Facebook favors friends and family over brands and building communities is the preferred method of engagement. So, how do you reach your audience using Facebook Groups? Here are a few tips: Know Your Niche You must know exactly who it is you are trying to reach. Marketing … Continue reading 5 Ways Facebook Groups Can Help You Build Your Audience
Guest post by Ryan Robinson When you’re trying to grow your website as a side project in the limited amount of hours you have outside of your full-time gig, time instantly becomes your most precious resource. Because of this reality, it makes the ways you spend that limited time—toward your ultimate goal of boosting your … Continue reading How to Grow Your Website on the Side of Your Day Job
Anybody can string together keywords to create a pithy landing page or a call-to-action (CTA), but if you want to inspire, engage, and, ultimately, drive conversions, your approach needs to be a bit more thoughtful. Thoughtful, yes—and also simple. There’s no need to use jargon or to try to be cutesy, thinking that’s what your … Continue reading 7 Tips for Writing Copy That Converts
When the World Wide Web entered the public consciousness, the only way to show moving images in a web browser was to use animated GIFs. However, they quickly grew tiresome and were often considered primitive and cheesy. By the mid-to-late 1990s, most self-respecting designers, website builders, and marketers refused to use them. You can read … Continue reading Boost Your Twitter Engagement Using GIFs
Guest post by Maren Williams. It’s 2018 and brands are looking for fresh ways to get Instagram followers and Facebook likes. We’ve rounded up some tips for each channel to make 2018 your most successful year yet! First, it’s important to note, great content marketers know that followers on Facebook and Instagram alone aren’t enough—you … Continue reading How to Get Instagram Followers and Facebook Likes in 2018
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