An ever-growing library of resources to help you become a better online marketer.
To get conversions you’re going to have to invest in marketing. After all, you have to make it easier for your audience to find you online. But marketing costs money and if you’re just starting out, it’s likely that you’re not going to have a lot of budget to toss around. Thankfully, not all marketing … Continue reading 5 Low-Cost Marketing Ideas That Lead to High Conversions
Gen Z is the next big market for brands—but many marketers are still at a loss on how they can reach this demographic. What are their interests? What platforms do they prefer? Why would they buy from one brand but not another? We share 10 tips about Gen Z that marketers need to know before … Continue reading Marketing to Gen Z? Here are 10 Tips You Might Not Know
There are now officially 4.57 billion people online. Over 79% of adults check their phones first thing in the morning. These stats mean two things. One, the days of boring television advertisements are over, and two, it’s time for your brand to choose new marketing channels. However, pursuing a new marketing project or even a … Continue reading How to Select the Most Effective Marketing Channels for Your Brand
Marketing is more challenging than ever. The average consumer is constantly bombarded with ads as they browse the web and even as they drive down to the store. Online marketing is undoubtedly still effective. But consumers are increasingly becoming ad blind — a phenomenon where users ignore digital ads on websites like banners. So how … Continue reading Experiential Marketing: Here’s How to Take on the Competition
A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know
In 2020, it’s no surprise to think about email marketing as a channel to drive sales. But if all you send your subscribers are sales-focused emails, you will quickly tire them. They will end up ignoring your emails or unsubscribing, both of which mean a waste of resources. To make sales with email marketing you … Continue reading 3 Ways to Use Email Marketing to Build an Audience
Brand positioning is strongly influenced by the circumstances around the company and the world. Even the biggest industries can be found wanting, making businesses reconsider how they market themselves and interact with the community. We look at how brands can react to changing environments and the best ways of positioning a business. There are three … Continue reading Brand Positioning for Success in 2020
If you have questions about digital marketing for small businesses, you’re not alone. There’s plenty to think about as you craft a successful strategy—one that uses the right platforms, connects with the right audience, and accomplishes your specific goals. We’ve highlighted some common blunders for you to avoid and gathered a few well-tested tips to … Continue reading 6 Digital Marketing Fails (and How to Avoid Them)
How has your marketing strategy shifted? Are you turning up the dial on earned efforts in light of paused or adjusted budgets? Backlinking has always been an effective earned strategy for marketers, and when done right, it can help you boost your SEO rankings. That’s why you should look at creating guestographics as part of … Continue reading How to Use Guestographics to Earn Backlinks
Why write a case study? Whatever company website you visit, there’s a high likelihood that you find at least one of them – case studies. Here’s how case studies work: you share about a certain project that you worked on for a client, and discuss the strategies you used to achieve the desired outcome. But … Continue reading The Ultimate Guide to Writing a Case Study