AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

Email and Content Marketing

10 Email Marketing Trends You Need to Know

A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know