An ever-growing library of resources to help you become a better online marketer.
Businesses now understand content marketing’s significance in driving traffic and leads, yet most fail to leverage it strategically to their advantage. What works in content marketing is timeless: relentlessly focusing on adding value to your audience. But amidst the huge shift in the world at large and consumer behavior last year, here are a few … Continue reading Content Marketing Best Practices for 2021
Let me guess: You want to dominate SERPs and generate a consistent stream of revenue for your brand. But it’s challenging to stay on top of over 500 small improvements Google makes in its search algorithm every year. Don’t fret! In this article, you’ll learn the top SEO trends that might impact your search rankings … Continue reading SEO Trends That Will Dominate in 2021
According to InsideSales studies, 50% of all sales will happen after a fifth follow-up. Nevertheless, 44% of sales representatives give up after just one. In this article, we’ll provide you with powerful examples to inspire you to come up with your own follow-up emails for any situation, starting with how to structure one. Anatomy of … Continue reading Here are 4 Great Follow-up Email Examples to Follow
In a world filled with texts, emails, and instant messages, it’s not easy to get a recipient to open your email and get an immediate response. This is where a follow-up email comes in. But how do you write a follow-up email that your recipients will open and respond to? Here’s a comprehensive guide to … Continue reading How to Write a Follow-Up Email (Your Recipients Will Actually Open)
Despite unprecedented events this year, marketers still need to find creative new avenues to reach audiences. While your plans may have changed, there is room for a growth marketing mindset, especially in this environment. Using this growth marketing flow chart as a guide, we explain how you can develop a content strategy for 2021. Search … Continue reading Cultivating a Growth Marketing Mindset in Time for 2021
To get conversions you’re going to have to invest in marketing. After all, you have to make it easier for your audience to find you online. But marketing costs money and if you’re just starting out, it’s likely that you’re not going to have a lot of budget to toss around. Thankfully, not all marketing … Continue reading 5 Low-Cost Marketing Ideas That Lead to High Conversions
Gen Z is the next big market for brands—but many marketers are still at a loss on how they can reach this demographic. What are their interests? What platforms do they prefer? Why would they buy from one brand but not another? We share 10 tips about Gen Z that marketers need to know before … Continue reading Marketing to Gen Z? Here are 10 Tips You Might Not Know
There are now officially 4.57 billion people online. Over 79% of adults check their phones first thing in the morning. These stats mean two things. One, the days of boring television advertisements are over, and two, it’s time for your brand to choose new marketing channels. However, pursuing a new marketing project or even a … Continue reading How to Select the Most Effective Marketing Channels for Your Brand
Marketing is more challenging than ever. The average consumer is constantly bombarded with ads as they browse the web and even as they drive down to the store. Online marketing is undoubtedly still effective. But consumers are increasingly becoming ad blind — a phenomenon where users ignore digital ads on websites like banners. So how … Continue reading Experiential Marketing: Here’s How to Take on the Competition
A shrewd marketing strategy is vital for reaching your target audience effectively. Companies in 2020 are committing themselves to data-driven email marketing campaigns that give a hyper-personalized experience for email recipients. In fact, it’s one of the best digital marketing channels out there. Leveraging AI and data analytics software, companies can segment and target audiences … Continue reading 10 Email Marketing Trends You Need to Know