AddThis Academy

An ever-growing library of resources to help you become a better online marketer.

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website performance and optimization

How To Conduct Qualitative User Research To Optimize Your SaaS Landing Page

As a product marketer, increasing your landing page conversion rates through optimization has a significant impact on your bottom line. You spend most of your time running A/B tests and tracking your conversion rates, and just like some of your fellow marketers, you’re not happy with your lead generation efforts. And it’s easy to feel … Continue reading How To Conduct Qualitative User Research To Optimize Your SaaS Landing Page

5-Tips-We-Can-Learn-from-Successful-Online-Stores-to-Increase-Ecommerce-Conversion-Rates

5 Tips We Can Learn from Successful Online Stores to Increase Ecommerce Conversion Rates

Guest blog by Adam Enfroy What if I told you that marketers designed the physical shopping cart to encourage you to purchase products when you’re at the grocery store? Would you call me crazy? Well, one study revealed that “The bigger the cart, the more we buy. In fact, if the cart is double the size … Continue reading 5 Tips We Can Learn from Successful Online Stores to Increase Ecommerce Conversion Rates