An ever-growing library of resources to help you become a better online marketer.
Smart marketers know they must always be one or two steps ahead, so knowing future trends is essential. Here’s what to expect in 2021 and how to use these predictions. We’ll be looking at the top five social media trends that you must add to your marketing strategy. Additionally, we’ll discuss how you can make … Continue reading Social Media Trends for 2021 (And How to Implement Them)
Do you know that 90% of consumers would buy products from your business if it advocates a cause they care about? This is because people love and take pride in associating with brands that act in a more human and personal way. People care a lot more about your brand’s qualities and the values you … Continue reading How to Create a Social Media Persona for Your Brand
LinkedIn posts are as valuable to marketing teams as any other social media—but how many companies have a focused LinkedIn strategy? Unlike Facebook, Twitter, and Instagram—which are open to more generic content—LinkedIn has a much more specific audience. The channel has always been aimed at professionals—and that impacts the kind of content marketers create for … Continue reading How to Make Your LinkedIn Posts More Visual
Twitter is one of the most popular and active social media platforms. With one billion registered users and over 386 million active users, Twitter has earned its place as one of the best platforms for building and connecting with large audiences. Both individuals and businesses use Twitter as their favorite social networking platform because of … Continue reading 8 Ways to Gain More Twitter Followers (Without Following Back)
The days when Instagram was a simple photo-sharing tool are far behind us. Business Instagram claims that over one billion active users are active on the platform and 90% of them follow at least one business on the platform, so it’s no wonder that Instagram has attracted over 25 million businesses that want to reach … Continue reading 7 Ad Ideas for Instagram Stories that Boost Sales
Social media is one of the most important marketing channels, according to Nielsen Group. Globally, people spend 950 million hours a day on Facebook alone, so there are numerous opportunities to market to them. Here’s how you make the most of your marketing investments in social media. Choose the right media It may seem like … Continue reading 6 Tips to Boost Your Ecommerce Promotions on Social Media
The holiday shopping season is just around the corner. Everyone enjoys this festive period: People love giving (and receiving!) gifts, while marketers embrace another opportunity to grow revenue. Why? Last year, online holiday shopping sales in the US reached $126B. What’s more, 76% of customers planned to buy more than a quarter of their gifts … Continue reading 6 Social Media Stories Ideas to Increase Holiday Sales
With the winter months come cooler temperatures, seasonal beverages, and shopping-packed weekends. Between Black Friday and Christmas, November and December are the most significant shopping months of the year, which can be both good and bad for businesses. Companies have the opportunity to increase sales and gain new customers, but businesses are also fighting for … Continue reading How to Optimize Your Social Media Strategy for the Holidays
Creating Facebook video campaigns is daunting. There are so many options. It seems simple enough until you get into the Facebook Ads Manager. That’s where all the choices can paralyze you. But, there’s hope. There are best practices that can help you navigate the waters when creating a video campaign, and make landfall with a … Continue reading What You Need to Know About Facebook Video Campaigns
When Snapchat first introduced Stories in 2013, the format went largely unnoticed. It was considered a millennial fad only relevant to younger, digital-savvy folk. However, Stories has since taken over social media—so much so that if you ask Facebook’s Chief Product Officer, Chris Cox, it will soon surpass the traditional newsfeed as the primary way … Continue reading The Explosive Growth of Snapchat, Instagram, and AMP Stories