Anybody can string together keywords to create a pithy landing page or a call-to-action (CTA), but if you want to inspire, engage, and, ultimately, drive conversions, your approach needs to be a bit more thoughtful. Thoughtful, yes—and also simple. There’s no need to use jargon or to try to be cutesy, thinking that’s what your … Continue reading 7 Tips for Writing Copy That Converts
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