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[Case Study] Child Mind Institute Increases Mobile Traffic with AddThis Share Buttons

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Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The organization’s website, childmind.org, provides content and resources to help those in need.

Mobile traffic has become an increased priority for the Child Mind Institute and they’ve recently implemented Accelerated Mobile Pages (AMP) to provide a better user experience for mobile visitors. Since implementing AMP in November 2017, they now see an average page speed of 3.1 seconds compared to their previous page speed of 7 seconds.

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Email Marketing Mistakes That Will Frighten You

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All email marketers know that feeling right before (or after) clicking send: Did I make a mistake? There are few worse feelings than realizing an error right after an email is sent.

The good news is you aren’t alone in sending out an embarrassing or incorrect email. Always remember to put your email mistake in perspective. Misspell a word? At least you didn’t email the entire freshman applicant pool of more than 46K students, instead of just the 18K who were admitted to the University of California, San Diego. Use the wrong subject line? Not as bad as the New York University student who accidentally hit reply all on an email to 40K people.

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GDPR and AddThis: Your Questions Answered!

A big topic of conversation around the internet these days is GDPR. The General Data Protection Regulation (“GDPR”), is a new regulation with comprehensive privacy and security requirements intended to strengthen and unify data protection in the European Union.

The deadline for complying with GDPR is just around the corner (May 25, 2018!) and we want to make sure that all your questions are answered, so we’ve assembled some of the top inquiries we’ve heard from AddThis users:

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