Web Data & the Quest for a More Personalized Experience

Debate and discourse around the use of online data will continue as federal and state legislatures and public standards committees like the Worldwide Web Consortium (W3C) and the Digital Advertising Alliance (DAA) all take up the issue once again after the summer break.

In the meantime, there continue to be numerous articles written on the topic including this one published by Forbes. AddThis CMO Scott Allan discusses how the industry is working to create better content distribution and discovery experiences across the Web while maintaining privacy standards.

As an active member of the IAB and NAI, AddThis continues to be a strong voice in these discussions as the industry progresses toward standard guidelines that benefits stakeholders across the board–consumers, advertisers and publishers.