AddThis Retires A/B Test Feature

Our team works hard to provide our publishers with industry-leading marketing tools for your websites. With this in mind, we have news to share.

Earlier this year, we notified our publishers that creating new A/B Tests would no longer be available starting in February 2019.

Now, we have officially retired the A/B Testing feature, and it’s no longer displayed on the AddThis dashboard under “Tools.”

Screenshot of the AddThis dashboard with the A/B test feature that's no longer supported.
Your AddThis dashboard will no longer display A/B Tests.

As our product has evolved, our focus remains on building new features and functionality that help brands deliver the best digital experience for their website visitors. This change will help make room for future enhancements.

We appreciate your support. If you have any questions or concerns, feel free to reach out to our support team. We’re happy to help!