Social media had a big year in social action. Huge world sports events like the Sochi Olympics and World Cup took place and garnered nearly 5 million shares on our network. We also saw other stories capture worldwide attention and spur online engagement. Stories like the Ferguson/Michael Brown case and the Scottish Independence vote sparked political outrage both on the streets and online. But there was one thing we found tied all of these events together. Continue reading
This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading
Thanksgiving is the busiest travel holiday. In fact, 46 million Americans are expected to travel for Thanksgiving this week. Everyone’s mostly concerned with how the weather will affect their travel, followed by content on how to find the best flight deals and dealing with travel logistics (anyone planning a long car ride with kids?). If you’re already offering this type of content on your site, you’re set. Continue reading
Black Friday and Cyber Monday are two of the biggest shopping holidays of the year, with $57.4B and $2.29B spent last year. While these shoppers have some things in common, like an affinity for deals from Walmart, we found differences in what they’re buying, who they are, and how they engage. Continue reading
Most everyone’s busy getting ready for hosting (or attending) a Thanksgiving dinner, and as always, they’re using the Web to find and share ideas. From November 1st through 13th, we saw tons of people printing online content, and as expected, sharing pie recipes. Two secret ingredients to their virality: they are all printer-friendly and have share buttons. Read on to see what those delicious recipes are! Continue reading
By now you’ve probably heard that Republicans won more than enough seats to take over the Senate, just as we predicted last week. Our swing state predictions were correct for four of the six states: Kentucky, New Hampshire, Iowa, and Georgia. Continue reading
After months of campaigning and over $600M spent on campaigns, the U.S. Senate midterm elections will take place on Tuesday. The current U.S. Senate is majority Democrat—55 Democrats to 45 Republicans. But according to our data, it could all change next week on Election Day. Continue reading
It seems like every day there’s a new viral video popping up on my Facebook newsfeed or making its debut in Slack. Our attention online is constantly being torn in different directions, and what’s popular one day can be forgotten the next. So how long does the hype really last? We looked at three viral videos from this summer, and found that internet fame lasts longer than fifteen minutes. Continue reading
The Halloween decorations in our office are one indication that the holiday is just around the corner, and the 450% increase in engagement with Halloween content since October 1 proves that the digital space is also in the Halloween spirit. With that increase in engagement, we found that users can’t resist sharing costumes, and Pinterest and Print are popular services for sharing content. Check out what else we’re seeing! Continue reading
It’s old news that digital marketers use social media sites like Facebook, Pinterest, and Twitter to engage their audience. Niche social media sites are growing in popularity and allow marketers to connect with a more specific audience who have a known set of interests and hobbies. Fancy, a social e-commerce network, is successfully helping businesses find their target audience, and proving that smaller networks can have the power of the social media giants. Continue reading