At AddThis, we do our homework. We monitor analytics, talk to our publishers, and watch real people use real products. We’re big fans of data-informed design. We believe the best work comes from the powerful combination of creativity and insights.
Today, we’re going to share some insights we’ve discovered in our research that can help you improve the tools on your site to maximize engagement.
Everywhere you look, people are talking about “mobile.”
Mobile-first design, mobile responsive design, mobile apps, mobile sites, etc.
“Mobile” is clearly a handy buzzword for all of the new devices, but…
What does “mobile” actually mean?
On the go?
A small screen?
A touch screen?
Unfortunately, the term “mobile” is used to describe many different things.Continue reading →