Recently, we renamed our Custom Message tool the Audience Targeting tool. So, instead of creating a message, you now create a rule.
For clarity, by creating a rule you dictate WHO sees your message, HOW they see your message, and WHAT action you want them to take.
You’ve asked for the ability to reduce AddThis branding on our website tools, and today we’re pleased to announce that AddThis Pro Growth plans and above now have the ability to minimize AddThis branding on their tools.
At AddThis, we, like all websites, care about increasing engagement and conversions on our site. In this post, we wanted to share how we were able to turn visitors showing exit intent into registered AddThis users.
We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.
Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.
We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).
We’ve got a great website tool that can help boost your email subscriptions, drive more conversions, and expand your social footprint. We don’t want you to miss out on all the benefits so follow these steps to create and add your own Audience Targeting rule. Soon you can offer your visitors a delightful personalized experience on your website!
A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.
Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.
The other week we published a blog post about seven ways you can increase conversions on your website with AddThis Marketing Tools. It was loaded with great suggestions on ways to market to users differently based on their source, behavior, and interests.
We heard from you that you loved these tactics, and that you wanted to learn more about how you could implement them with our tools. This post aims to do just that – with a focus on explaining how you can target new visitors with actions like offering a coupon code for their first purchase, asking them to subscribe to your newsletter, and more.