Category Archives: Company & Culture

House of Cards, Monument Valley, and Design

monument-valley-gameImage Source: Monument Valley App

Millions of people enjoyed the new season of House of Cards on Netflix this weekend. If you were one of them, you might have noticed Frank Underwood playing a beautiful game in episode five called Monument Valley. Some have even written about parallels between Underwood and the 2014 award-winning game’s heroine, Ida. Such prominent placement will surely be a boost for the popularity of the game, and it was a welcome alternative to the more typical analogy of chess and politics.

Continue reading

Personalization Puts People Back at the Center

Personalization-People-at-the-Center

2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.

Continue reading

We Speak Data. Do You?

The conversation surrounding how to provide a personalized web experience is happening right now—and here at AddThis, we like to position ourselves smack dab in the middle of it! That’s why we work with our Product Evangelist, Justin Thorp to bring in the coolest, brightest and most forward-thinking thought leaders to come and speak with the smart people we have at our company. Continue reading