Social media has become an ingrained part of our everyday lives. It’s one of the main ways we communicate with one another. To put it into perspective, the total worldwide population is currently 7.7 billion. Within that, there are 3.499 billion active social media users.
March Madness isn’t only basketball and brackets. It’s also about odds and favorability. In the AddThis offices, we don’t just enjoy the live action in one of sports most talked about tournaments, we also geek out over the data and numbers game.
As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.
Is big data too big? In a way, yes. Forrester recently reported that only 12% of data collected by brands is actually used! The report highlights the fact that what businesses are seeing is not necessarily a need for more data, but for better quality data.
Mother’s Day is right around the corner, and we thought it would be fun to tap into our Audience Intelligence platform to find out more about new moms so that new dads, partners, grandparents and friends can get a leg up on finding the right way to celebrate on May 10. Here’s the scoop:
This Sunday night at 9pm ET, Game of Thrones fans (myself included) will be parked in front of their televisions, greeted with the sweet opening theme of “DUN dun dun-dun-DUN-dun…” and taken back to the Land of Westeros for the much anticipated Season 5 premiere.
And with the Internet abuzz on the subject, it presents a great opportunity for marketers and advertisers to reach this highly engaged fan base.
Cricket flies under the radar in some countries, particularly in the Western Hemisphere, but it’s making national news throughout the mid-East, Asia, and the Pacific. Over the past few weeks, 14 of the best cricket teams in the world have gone head-to-head in the 2015 Cricket World Cup. What can we learn about cricket fans and how they share information with each other? What else drives cricket fans?
We’re all big NCAA tournament fans at the office. We’ve all filled out our brackets and are tracking the games closely. Naturally, we wanted to look at how the online consumer behavior that we see on a daily basis correlates to different aspects of the tournament. In this post, I’m excited to announce the first of two different data visualization projects.
At AddThis, quality data analysis is an integral part of our business and one of the key drivers to our success. When analyzing data we’ve found that making an assumption first and then testing against it is critical to driving accurate results. This blog post, which was intended to be all about winter weather and has since changed entirely, is the perfect example.