Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:
Customizable and mobile-friendly, the Link Promotion Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the Link Promotion Tool is highly effective at seamlessly capturing your audience.
Guest blog by Ryan Robinson
In today’s digital world, the biggest challenge facing brands, bloggers, and marketers alike, is capturing (and retaining) the attention of your readers, subscribers, customers.
Flash sales, discounts, and time-sensitive offers will only take you so far today. With all the noise on social channels like Facebook, Instagram, LinkedIn, and Twitter, it can be difficult to build real relationships with your audience, stand out from the crowd and truly earn their regular attention.
When it comes to managing an online community, it’s not simply a matter of collecting likes and followers via social media. To get your community working for you, it’s important to provide value and to nurture the engagement of community members.
These days, a popular complaint is the number of unread emails we all have lurking in our inboxes. When emailing subscribers to your email marketing list, it’s all-too-easy to get lost in their inbox.
If you haven’t started using Pinterest to enhance your marketing efforts, you could be missing out on valuable new website traffic. Pinterest is already sending more traffic to retailers in the U.S. than Google Plus, YouTube, and LinkedIn combined. So how can you leverage Pinterest as a channel for users to visit your website?
When it comes to running a website, there’s always room for growth and optimization. Putting in the work to make your website better for your customers is the easy part. It’s knowing where to optimize that presents the largest obstacles. Fortunately, A/B testing can help with that.
People who like your brand’s page on Facebook are more inclined to buy your product. But how do you get them to like your page in the first place–and to like your content online? You beat out Facebook’s popularity contest known as the Edgerank Algorithm.
This Valentine’s Day, why not shower your customers with love? It’s a great way to make them feel appreciated, and to boost your brand loyalty.
At AddThis, testing is a huge part of our decision making for marketing, product enhancements, and more. Whether it’s a call-to-action for landing pages or email subject lines, we take a data driven approach to almost everything we do. That’s why at the end of Q3 last year, when we saw a drop in our social media performance, we stepped on the gas with what we were testing. After we saw a significant increase in growth, we decided it was only right to share what we learned!
