Bounce rate on a website is the equivalent of kryptonite to Superman. While not deadly, bounces are a frustrating reality for most website owners.
Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.
The other week we published a blog post about seven ways you can increase conversions on your website with AddThis Marketing Tools. It was loaded with great suggestions on ways to market to users differently based on their source, behavior, and interests.
We heard from you that you loved these tactics, and that you wanted to learn more about how you could implement them with our tools. This post aims to do just that – with a focus on explaining how you can target new visitors with actions like offering a coupon code for their first purchase, asking them to subscribe to your newsletter, and more.
Paid search. SEO. Social media marketing. Retargeting. All important elements to help drive traffic to your website. But what then. How do you keep them coming back, and more importantly, how do you turn them into brand evangelists? (And why does it matter?)
When visitors arrive, how easy is it for them to use your website?
Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.
Our team has done an incredible job at making the best tools to help you maximize engagement on your website, meet your specific needs, and match your design aesthetic. One question we’ve been starting to get of late is “What tools should I be using?”
If you’re into marketing, design, content creation, or really anything data related online, then you’ve come across an infographic at least once. But what is an infographic and what makes one more successful than others?
Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.
Our team works with publishers of all sizes. Here’s what some members of the team have seen to be tried truths that can help you increase engagement with your site’s content.
“Tune your content and strategy based on what the data is telling you about your audience. Take advantage of AddThis preferred services and analytics.” –– Paul
