Category Archives: Features & Tips

[Case Study] Child Mind Institute Increases Mobile Traffic with AddThis Share Buttons


Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The organization’s website,, provides content and resources to help those in need.

Mobile traffic has become an increased priority for the Child Mind Institute and they’ve recently implemented Accelerated Mobile Pages (AMP) to provide a better user experience for mobile visitors. Since implementing AMP in November 2017, they now see an average page speed of 3.1 seconds compared to their previous page speed of 7 seconds.

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List Building Tool Users: Be Sure to Regularly Download Your Contacts!

If you are using our List Building tool to help capture your visitors’ email addresses, it is a good practice to regularly download the CSV file associated with the tool. For example, if you’re sending out marketing emails every week, you should be downloading your list just as often to make sure you are including your fresh sign-ups on the latest send.

Starting May 15, to ensure that publishers are keeping their lists up-to-date, your lists will need to be downloaded at least every 6 months. AddThis will no longer be storing your email lists indefinitely.

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Strategies to Improve the Security of Your Small Business Website: Part 2 of 3

Strategies to Improve the Security of Your Website

See part one here.

We believe that website security is so important, we created an entire eBook dedicated to keeping your online presence safe.

Small business owners often take on the roles required of multiple individuals at large companies and because of this, seemingly minor tasks that can have a significant impact may take a backseat. We understand the struggle, so we created this handbook to help compile a simple and effective checklist.

This book is completely free and contains a plethora of valuable information and tips for locking down potentially vulnerable areas of your website.

Strategies to Improve the Security of Your Small Business Website

  • Create Custom Admin URLs
  •  Limit Login Attempts
  • Avoid Shared Hosting Environments
  • Monitor File Changes
  • Install Security Plug-Ins

To read more about each tactic:


Strategies to Improve the Security of Your Small Business Website: Part 1 of 3

Strategies to Improve the Security of Your Website

We’re excited to offer a brand new (free!) eBook with 15 solid strategies for making sure that your small business website is secure.

Unfortunately, cyber criminals are a real threat. They have been around since the dawn of the internet, but as our technology evolves, so do the bad guys’ tactics. So, it’s important to always be on top of the methods that will keep your online presence safe.

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5 Examples of Awesome Email Marketing

email marketing examples

This is a guest post by Scott Posilkin, email & engagement marketing manager for Oracle Data Cloud.

It’s no secret that email is neither the most exciting nor flashy channel. In fact, many industry leaders have been predicting the death of email for years.

However, despite email’s less-than-stellar reputation and predictions of its downfall, the channel endures and remains one of if not the most engaging and ROI friendly platform available to marketers.

But in a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack?

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