Category Archives: What’s New

Using AddThis Smart Layers

Note: As of March 2018, the Smart Layers WordPress Plugin is no longer available for download. If you already have it installed, it will continue to work per usual. To check out and install our supported WordPress plugins, click here.

Yesterday AddThis CEO Ramsey McGrory introduced Smart Layers, an easier way to get more traffic and followers with one piece of code. In this post I’ll go into a little more detail about how to get Smart Layers, what to need to do if you already use AddThis tools (hint: nothing!) and some simple ways to customize Smart Layers for your site or blog.

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AddThis Smart Layers: Personalizing the Web

Today, we’re democratizing awesomeness with the next generation of web tools. AddThis Smart Layers includes Share, Follow, Recommended Content and What’s Next tools all in one line of code. We’re bringing data and responsive technology together for publishers of all sizes in ways that have generally only been available to resource-heavy companies like Yahoo! or Amazon.

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Learning about cognitive science at the NoVA UX meetup

For our February NoVA UX meetup, John Whalen (PhD Cognitive Science Johns Hopkins and Founder, Brilliant Experience consultancy) shared his insights and experience about cognitive science with the group. Using videos and interactive examples, he shared learnings about how we perceive, remember, and make decisions, and how those concepts can be applied to user experience design. Continue reading

Introducing Individual Share Counts

Note: As of October 2015 Twitter is phasing out their share counters, so those are no longer available. As of March 2018, LinkedIn has also deprecated share counts, so those are also no longer available.

Today, we’re happy to offer new buttons for Facebook, Twitter, Pinterest, Reddit, Delicious, VK, Linkedin, and Odnoklassniki, with individual share counts.

These new surfaces demonstrate the popularity of your content on the top social networks.  We retrieve share counts directly from each service’s API; data is cached and loaded asynchronously for optimal page load performance. Continue reading

Introducing Social Sign In for WordPress

A while back, we launched Social Sign In in AddThis Labs, to make it easy to allow your users to sign in using their existing Google, Twitter or Facebook accounts. Data shows that significantly more people will register and sign in to your site if they don’t have to create and manage a new account. You’ll still need your own user system to integrate Social Sign In, however; if you don’t already have one, that can be a daunting project.

We’re now making it even easier, for WordPress users. Since every WordPress blog already has a standard user system for managing authors and commenters, we’ve created a new WordPress plugin that integrates Social Sign In automatically.

WordPress login screen
That means you can add Facebook, Google and Twitter-based authentication to your WordPress blog with a single click. Our plugin just adds social authentication to the existing WordPress registration and sign in screens, so the flow doesn’t change for your users–you can use Social Sign In for registering commenters and submitters alike.

Manage multiple WordPress blogs? Connect them all with a single account. If your blogs have many readers, we’ll prefill their profiles with information gleaned when they authenticate with one of our supported services, making registration simpler, faster and more complete.

Best of all, it’s free, and the data is yours! All registered user data remains in your WordPress database. And we use your Facebook, Google, and Twitter application IDs so you’re not tied to our platform. (Don’t have application IDs? They’re free and easy to obtain–the plugin will walk you through the process. They’re important because they let each service know that authentication requests for your domain are authorized by you.)

To get started:

  1. Open up your WordPress dashboard
  2. Select Plugins > Add New
  3. Install “AddThis Social Sign In”
  4. Activate the plugin
  5. Select Settings > AddThis SSI
  6. Follow the instructions for adding your Facebook, Google and Twitter application IDs
  7. Log out, and log back in with just one click!

Questions? Comments? Let us know what you think!

Our New Sharing Experience: Internationalized

While AddThis is a US-based company, we are very aware that the internet is an international experience. (“World wide web” anyone?) That is why internationalization and the support of multiple languages is so important to us!

Recently we updated more of our social tools to support the many beautiful languages of the world so publishers everywhere can present their users with their preferred method of speaking. Specifically, our brand new sharing experience has been fully upgraded to incorporate all our supported languages. This includes the new email sharing form, end user authentication and the sharing menu itself.

As before, site owners can set their AddThis sharing menu and related functionalities to a specific language OR allow us to automatically detect the user’s browser language settings and customize the experience to match. We also will reorder share services based on popularity within different regions. This behavior is tested to increase sharing rates.

Finally, we’ve also updated our language submission forms, so please help us translate more languages. We want to make sure that everyone can share and do so with ease!

If you have any questions or comments about AddThis internationalization, please feel free to reach out or post in the comments below.

Shopify and Magento can now take advantage of our latest sharing tools

So you have an ecommerce site and you want to take advantage of our latest release and exciting redesign of the AddThis sharing experience? You’re in luck! Our Shopify and Magento plugins have been updated and are ready for download.

All you need to do is head on over either the Shopify or Magento AddThis plugin page to update or download the latest version for your site.

In case you missed the updates, here is a preview of the streamlined menu, also displaying our new end user authentication for easy, one-click sharing. Our tests of the new menu in action have shown an 11% increase in sharing!

New Sharing Menu

We’ve also refreshed our email sharing form, optimizing one of the most important avenues for sharing on an ecommerce site. Check it out:

If you aren’t already leveraging the AddThis platform and insights on your ecommerce site, here are some stats to give you a little nudge:

  • Sharing on Shopify via Twitter is 23% higher than average across our platform
  • Shopify users love their Macs, as sharing via a mac is 4x higher on Shopify than average across our platform
  • Magento users are 46% more likely to share via their iPads
  • Magento users are 57% more likely to share to Facebook than average across our platform

If you have any questions or feedback about our ecommerce plugins, please let us know.