If you’re ever visiting in Utah (or live there), you’ll want to check out the neat things the St. George & Zion National Park have in store for tourists. Their website, AtoZion.com, is wonderfully structured to give visitors a taste of the unique experience they’d have when visiting the park in their next vacation. Continue reading →
Website owners are always looking for ways to bring in new visitors, keep them on their website, and turn them into fans or followers.
There are a lot of ways to approach content recommendations. These tools have developed significantly over time, but here’s how our Related Posts are different. We find the right personalized content recommendations for your visitors to help you meet your engagement goals.
1. Most Popular Content
The first widgets for content recommendations mostly showed the most popular content. They determined what was interesting based on which articles were most viewed, had the most comments, or were the most shared.
This was a good start. But the most popular content on a website might not change very much from day to day, which isn’t great for returning visitors. These recommendations might also not have anything to do with the current article, so the visitor might not be interested in that topic.
2. Adding Context
The next wave of content recommendation tools added contextual information. That means they started looking into the content of the articles to make a recommendation that’s similar to the page a visitor’s currently viewing.
Combining contextual information with popularity starts to make for more interesting content recommendations. However, they still aren’t likely to change very much. Additionally, they’re likely to keep recommending the same content, even if people don’t interact with it.
3. Understanding Behavior
More recently, some content recommendation tools are starting to learn from what people click on. This allows the recommendations to learn which articles are relevant and which pages they should be displayed on.
This is a major leap forward. But there’s still room for improvement. That’s because these tools still aren’t tailored to specific visitors, and so they aren’t as relevant as they could be.
4. Personalized Recommendations
The best way to recommend content for a particular visitor is to personalize content for them based on their interests (or the interests of people like them). That’s what AddThis Related Posts do.
We use all of the aforementioned methods and use data from across our publisher network to continuously improve which content recommendations work and for whom.
Content recommendation tools like Related Posts are also advantageous because they can personalize suggestions on the first visit! This enables you to show visitors more relevant content sooner.
Content recommendation widgets are popular because they can help drive traffic and pageviews for websites, and AddThis Pro’s content recommendation tools use specific techniques to get a 50%+ higher clickthrough rate over our free tools. Here are the challenges the tools help any content publisher solve, including increasing engagement and reducing bounce rate, among others.
Not all your content is created equal. Most blogs and sites have pages that are necessary for the functionality of the site, like category and author pages on your blog. Although they may be viewed a lot by your visitors, it may not be a page you want your content recommendation widgets showing your visitors. Does this sound familiar? Continue reading →
When you design a mobile version of your website or create a responsive design that adjusts to different screen sizes, chances are that not all your widgets will work well with your new design. And then you have to go through and restyle them for every screen size in your theme. Unless you have AddThis’ mobile-friendly widgets. Continue reading →
For a number of years, Merchtable has been using free AddThis tools to increase sharing across all of their online stores. When they wanted to take it further, they upgraded to AddThis Pro for its advanced content recommendations to show visitors related products that they might be interested in. The result was very pleasing.
Like most website owners, you’re probably noticing that you’re getting more and more traffic from mobile devices, like smartphones and tablets. And to help all those mobile users share your content, we just launched a new mobile sharing toolbar for AddThis Pro users. Continue reading →
From Outbrain to Taboola and now AddThis––the great thing about content-based recommendation tools is that you have lots of great options and don’t have to limit your site to just one. Although they all recommend content, they each work differently, and have unique capabilities and algorithms for you to consider.