Customizable and mobile-friendly, the List Building Tool is one of the easiest, most effective ways for marketers to increase conversion and engagement rates with their target audiences. By leveraging list building that feeds directly into your funnel, the List Building Tool is highly effective at seamlessly capturing your audience.
Virginia Tech, like most institutions for higher education, relies on alumni communications to keep alumni informed about campus news and support annual fundraising efforts. Without up-to-date contact information, however, the university is challenged to reach its annual goals. This is why Juliet Crichton, Digital Editor and Webmaster for Virginia Tech University Relations’ Marketing and Publications, has been focused on figuring out how to encourage alumni to update their Alumni Association profiles.
With temperatures warming up and summer right around the corner, it’s time for little league games, pick up soccer matches, and getting in shape for upcoming vacations. But before we jump into these activities, we need the proper athletic equipment, shoes, and clothes. Right? We decided to see who the sports retail advocates are at this time of year, and how we can find them online. Continue reading
Millennials grew up on the Internet, are use social networks to post their interests and opinions, as well as spreading and ingesting information. Because of their high engagement rates with online content, we can paint a picture about the brands millennials like, where they engage with them, and the content that makes them engage. Continue reading