March Madness isn’t only basketball and brackets. It’s also about odds and favorability. In the AddThis offices, we don’t just enjoy the live action in one of sports most talked about tournaments, we also geek out over the data and numbers game.
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The video game industry has thrived even in the midst of a recession. Revenue is over $60 billion a year, and projected to reach $82 billion by 2017. Even so, marketing is critical to make games stand out in a bulging supply. With the growth of social media, how has searching and sharing represented sales for video games? Are there predictors in the strength of a release? Continue reading
The political turmoil in Venezuela and Ukraine has felt close to home despite the geographic distance. With the world becoming more interconnected more rapidly then ever, issues in one nation quickly become the concerns of another. Social sharing about the events in these two countries, hemispheres apart, have been a key factor in getting the international community engaged. Meanwhile, the social and overall content engagement trends are telling an interesting story.
Facebook is winning the content engagement battle these days with more people sharing and liking to Facebook more than any other method of engagement.
But did you know that printing consistently ranked in the top five in 2013?
In many cases, the way someone refers to a person or topic of conversation can reveal how that person feels about the subject. The same can go for sharing: the way people share content about a subject can say a lot about how they feel/think about it.
Case in point: in September and October, we saw a great deal of political conversation around health care reform in the social world. Continue reading
Social media has a prominent influence in how we relay information and gather news. With the protests in Turkey and Egypt, we decided to use our social data to compare when and how users in these countries were socially engaged, and how they relayed information to each other. Continue reading
The protests in Turkey have undoubtedly caused a flurry of online activity. Our data allows us to see how people are sharing URLs in relation to the protests (for example, through Facebook, Twitter, and email), and how the protests affect behavior online. Here’s what the data has shown.
First, the volume of the events jumped in the end of May. Continue reading