One of the things I love most about being a Product Manager is the opportunity and responsibility to keep tabs on industry news and developments. Having a good grasp of the digital publishing landscape – from emerging trends to competitive research – is critical to our ability to serve users well. When you’re in the sharing game, there are few better places to get a pulse on the industry than at Facebook’s annual developer’s conference, f8. And so, to f8 AddThis went.
Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:
People who like your brand’s page on Facebook are more inclined to buy your product. But how do you get them to like your page in the first place–and to like your content online? You beat out Facebook’s popularity contest known as the Edgerank Algorithm.
Got a Facebook strategy ready to rock n’ roll in the new year? If not, here’s a beginner’s guide for you to use as your stepping stone into the world of Facebook marketing. Continue reading
Social media contests are a great way to engage your existing community and get new followers, all while creating a fun experience. Each social platform has different rules, and methods of maximizing engagement vary across the networks. Here are the best types of contests to run on Facebook, Twitter, and Instagram to meet your marketing goals. Continue reading
Photo by TheNextWeb
Last week’s Facebook newsfeed changes took some by surprise. The social network announced they were changing how they ranked content to give less prominence to “clickbaiting” content in all users’ newsfeeds. This is part of a bigger effort to improve Facebook user engagement. In turn, publishers may need to change their social media tune to jump over this new hurdle to get their content seen by fans. Here are specific things that you’ll need to change in the way you post to Facebook. Continue reading
Movie adaptations from books is nothing new, but 2014 has been an especially big year for this. We looked at the top books and movies from 2014, and found trends on the social web that would be useful tips you can plug into your content strategy––no matter what type of content you publish. Continue reading
Misty Copeland starred in a new Under Armour ad, a kid news anchor goes viral, and Americans battling Ebola in Africa were brought home. Let’s see what else was buzzing on the social web this week!
Last weekend’s Comic-Con in San Diego gave us glimpses of the new Hobbit and Hunger Games trailers. On Monday, our thirst for more was quenched, and the trailers for The Hobbit: The Battle of the Five Armies and The Hunger Games: Mockingjay Part 1 were released. What happens when two highly-anticipated trilogy trailers are released the same day? We looked at social engagement to find out! Continue reading
The Hunger Games: Part 1 trailer was released, Comic-Con took place in San Diego, and a new service called ManServants was announced. Let’s see what else was buzzing on the social web this week!
Photo by ActionFigureFury.com Continue reading