As 2015 comes to a close, we wanted to take a moment and look back at some of the top online trends from the year. With data processed from 1 trillion global pageviews and more than 2 billion Internet users (yup, that’s “trillion” with a “t” and “billion” with a “b”), AddThis has some awesome insights into online behavior from the past 12 months.
Fact: In the last 12 months, AddThis website tools were loaded 1.1 trillion times.
To help make sense of such a huge number, we did some research to see how our one trillion tool loads compared. Check out what we discovered!
At this week’s NoVA UX meetup we celebrated the group’s birthday and three years of user experience events. NoVA UX was founded back in June 2012 to provide opportunities for user experience professionals in the Northern Virginia and DC metro area to connect, share ideas and learn from each other. Since then we’ve grown to nearly 1,700 members.
Mother’s Day is right around the corner, and we thought it would be fun to tap into our Audience Intelligence platform to find out more about new moms so that new dads, partners, grandparents and friends can get a leg up on finding the right way to celebrate on May 10. Here’s the scoop:
Predicting who will take home an Oscar this Sunday night at the 87th Annual Academy Awards is almost more fun than actually watching the ceremony. And based on social activity across the web, it’s clear that viewers have a lot of opinions on the matter. We analyzed social engagement and content data and discovered some interesting insights. Take a look! Continue reading
Valentine’s Day is coming up fast – like in 2 days fast. That means the Internet is all abuzz with Valentine’s offers, conversations around what to get, and even singles websites offering to play Cupid and find you the love of your life. We ran some data to find out how shopping in traditional Valentine’s categories varies from state to state, what the popular gifts are this year, and whether diamonds truly are a girl’s best friend. Continue reading
Social media had a big year in social action. Huge world sports events like the Sochi Olympics and World Cup took place and garnered nearly 5 million shares on our network. We also saw other stories capture worldwide attention and spur online engagement. Stories like the Ferguson/Michael Brown case and the Scottish Independence vote sparked political outrage both on the streets and online. But there was one thing we found tied all of these events together. Continue reading
We told you Back to School content was hot. Hopefully you jumped on the bandwagon and promoted relevant content on your site. Now that school’s in session, people are still looking for good deals and sharing them. If this is your audience, this infographic will give you some tips on what content to publish based on what’s been trending. Continue reading
We have lots of traditions this time of year, and one of the most popular traditions we have is to take a look back at the year in social sharing. Even though 2013 lacked an Olympics or Presidential election we still saw social activity increase 32% across the web across our 14M websites and 1.5B unique users. We have seen the networks people share to change and the ways people share change over the years, but one thing is constant, our love of generating an infographic on the year’s top sharing trends.
We want you to start the year strong, and this infographic is a start to help you create content your visitors will love engaging with.