A report by Econsultancy showed that marketers spend $92 getting visitors to their site, but only $1 on engaging people once they’ve landed. As a result, site goals aren’t met and marketers are left wondering how to drive success.
Optimize Your Marketing Campaigns with Audience Targeting
- June 26, 2015
- Justin Thorp
- Features & Tips, Product Updates
- 12 comments
Introducing White Labeled AddThis Website Tools!
- June 16, 2015
- Shannon
- AddThis Pro, Product Updates, Website Tools
- 7 comments
You’ve asked for the ability to reduce AddThis branding on our website tools, and today we’re pleased to announce that AddThis Pro Growth plans and above now have the ability to minimize AddThis branding on their tools.
New Placement Options & Enhanced Bar for Audience Targeting Tools
- May 27, 2015
- Ifdy
- AddThis Pro, Product Updates, Website Tools
- 43 comments
New Audience Targeting Tool Placement Options
We just released two additional placement positions for Audience Targeting tools to give your site more customization options. These additional placements will appear as a small overlay that pop up after your visitors begin scrolling down the page.
Introducing CSV Export for Targeting Rules
- May 19, 2015
- Shannon
- AddThis Pro, Product Updates, Website Tools
- 19 comments
Today, we’re excited to introduce the ability to export any emails captured through AddThis Audience Targeting tools as a .CSV. Since we launched Audience Targeting in December of last year, we’ve repeatedly been asked to add specific email platform integrations. So in an effort to make our Audience Targeting tools as effective as possible for all users, you can now create email lists through the Audience Targeting rule creator, house your collected email addresses in this list, and then export it as a CSV and import it into any email service you currently use.
AddThis Audience Targeting Tools Now Support Animated GIFs
- May 7, 2015
- Christian Brink
- AddThis Pro, Features & Tips, Website Tools
- 4 comments
We’re excited to announce that Audience Targeting overlays now support animated GIFs! This means that in addition to using a static image in your Audience Targeting overlay (either one of our options or one that you have uploaded), you can use GIF animation (like in the example above).
Download Our Free Website Personalization Guide [PDF]
- April 29, 2015
- Ifdy
- Features & Tips, Personalization
- 3 comments
With this free guide, we’ll walk you through the basics of personalization, where it’s headed, and how you can easily add personalized elements to your website in four easy steps.
Tags: marketing tools
How to Create Your First Audience Targeting Rule
- April 23, 2015
- Ifdy
- AddThis Pro
- 2 comments
We’ve got a great website tool that can help boost your email subscriptions, drive more conversions, and expand your social footprint. We don’t want you to miss out on all the benefits so follow these steps to create and add your own Audience Targeting rule. Soon you can offer your visitors a delightful personalized experience on your website!
Tags: marketing tools
Introducing the Audience Targeting Creator
- April 9, 2015
- Shannon
- AddThis Pro, Product Updates, Website Tools
- 12 comments
A while back we introduced a new feature to the set of Marketing Tools in the form of Audience Targeting, where you can customize messaging to display to different people in your audiences as an overlay on your site. We received some great feedback, and made improvements based on what our users said they needed.
5 Examples of What to Promote with AddThis Marketing Tools
- March 31, 2015
- Shannon
- AddThis Pro, Features & Tips
- 8 comments
Recently I’ve been spending a lot of time listening and talking with existing users of AddThis Pro tools – specifically the marketing tools. What’s really interesting is the diversity of the sites that they maintain. In all of the conversations we usually end up talking strategy, specifically regarding ways that they could be using the tools more effectively.
Tags: marketing tools
7 Ways to Increase Website Conversions with AddThis Marketing Tools
- March 2, 2015
- Dave Jeyes
- AddThis Pro, Features & Tips
- 19 comments
You work hard to grow your website traffic through SEO, networking and social media marketing. Then the majority of your visitors bounce before even saying hello.
What if there was a better way to market to each visitor differently based on their source, behavior or even interests? Then you could show the right message to the right user and drive your goals.
Tags: marketing tools
