The AddThis team is headed to SXSW 2015 in Austin, Texas on Friday. We couldn’t be more excited. In addition to lots of incredible attendees, the conference always puts together some incredible panels on the hottest issues in technology.
The best websites have mastered A/B testing, but they’re still leaving a lot of performance on the table. A/B testing without personalization is like peanut butter without jelly. If option A wins a test with 60% of your audience, the other 40% of your audience who preferred option B are left out in the cold when you take it away from them. That’s a bummer and your one-size-fits all website is doing a big disservice to a large chunk of your audience. With personalization you can have the best of both worlds by showing each visitor what they want most. Your visitors will have a more engaging experience and you’ll smile when you log into your analytics dashboard and see the results.
2015 is the year of personalization and it is changing everything. It means we’re putting people back at the center of the equation in how we work to acquire and sustain consumer attention. It means you’re finding the right audience and showing what matters to them, in an advertisement or on a website. This allows you to more effectively deepen the relationship that you have with those consumers, which can lead to new and bigger revenue generating opportunities.
This year is going to be the year of website personalization. It will become commonplace for all website owners to create data-driven online experiences that are tailored to your specific interests, based on your previous actions.
Here are some examples of websites and apps that are already leveraging their data to provide personalized experiences that you’re likely using:
Similar to the social & mobile revolutions, personalization is a wave that’s building in the world of online marketing and you need to be paying attention. It’s often talked about as this futuristic idea. But, I’m here to say that in 2015 you need to start thinking about how you can leverage data and insight to find, and more effectively engage, your audience by creating personal online experiences that are tailored to their interests.
With growing do-it-yourself website building platforms like SquareSpace and Pagekit, it’s easy for website owners—like you—to put up a website in minutes with minimal cost. But when picking out your template, adding widgets, and changing up the design, there are some trends you’ll want to know about, and even implement on your site. These seven design trends and tips can be your secret weapon to getting more from your site’s design. Continue reading →
Today, AddThis is adopting its very first mission statement to: make the open Web personal. We believe that with the proper level of understanding and with the right tools, we can enable you to engage your audience individually both on and off your website, and stop giving them a one-size-fits-all online experience. Our new Audience Targeting capability allows you to personalize your website—completely powered by our data co-op of 1.8+ billion unique users from more than 14 million websites. Continue reading →
The future of the web is personalized. Cutting-edge sites and applications that many people use every day like Amazon, Netflix, Google Now, and Waze already use data to create powerful new user experiences. Consumers have now come to expect personalized website experiences that save them time and help them discover content. Continue reading →
Content recommendation widgets are popular because they can help drive traffic and pageviews for websites, and AddThis Pro’s content recommendation tools use specific techniques to get a 50%+ higher clickthrough rate over our free tools. Here are the challenges the tools help any content publisher solve, including increasing engagement and reducing bounce rate, among others.