Today, we’re democratizing awesomeness with the next generation of web tools. AddThis Smart Layers includes Share, Follow, Recommended Content and What’s Next tools all in one line of code. We’re bringing data and responsive technology together for publishers of all sizes in ways that have generally only been available to resource-heavy companies like Yahoo! or Amazon.
Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.
Personalization is the practice of dynamically tailoring your site to the wants and needs of each user.
You’re already used to a personalized experience when you visit Amazon, Pandora or Netflix. Their recommendations are a valuable discovery mechanism that connects you with the content and products you want. Personalizing your own site will give visitors a more relevant and engaging experience and is one of the best ways to boost loyalty and conversion.
