Like many others, I’ve found myself getting caught up and putting a lot of value in how many Twitter followers I have. What I didn’t fully appreciate was that only a fraction of my followers on Twitter see what I tweet. Twitter is a stream of content that’s always moving. You’re not going to see the content unless you’re looking at the stream when the content is published.
On Wednesday, Twitter made their analytics available to all users. The functionality was previously only available to advertisers. With the analytics, you can see how many impressions and engagements your Tweets get. Engagements includes number of favorites, link clicks, detail expands (when someone clicks on the tweet and shows detail view), retweets, and replies. Continue reading →
This week’s top shared content included the loss of a TV and radio announcer and new reports on the cost of raising a child and the majors that lead to the highest-paying jobs. Let’s see what else was buzzing on the social web this week!
Celebrity endorsements are a popular way for larger brands to increase loyalty and brand awareness. Brands know that consumer buying decisions can be influenced by a star’s approval of a product or service. However, celebrity endorsements are expensive and depending on the celebrity, can cause negative opinions to be projected onto the brand. So, are celebrity endorsements worth the cost? More specifically, do celebrity endorsements help increase online engagement? Continue reading →
Memorial Day and Fourth of July are both patriotic holidays and both included three-day weekends this year. Yet we found drastic differences in content consumption and social engagement for the holidays. We took a look at the differences, and have some useful tips for you––about when, where, and what to post for Memorial Day and Fourth of July––to inform your content strategy. Continue reading →
For the past few weekends, you must’ve been seeing your Instagram, Facebook, and Twitter feeds overflowing with photos of recent graduates. It IS a huge accomplishment, and one worth sharing with your social network. But it got us thinking about how people are sharing the big news. So we checked out how three groups of schools were sharing content about commencement ceremonies.