Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the shotgun approach to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.
Streamline Your Site With Personalization
- June 21, 2013
- Charlie Reverte
- Data Decisions, Design, Features & Tips
- 5 comments
