At this week’s NoVA UX meetup we celebrated the group’s birthday and three years of user experience events. NoVA UX was founded back in June 2012 to provide opportunities for user experience professionals in the Northern Virginia and DC metro area to connect, share ideas and learn from each other. Since then we’ve grown to nearly 1,700 members.
At this month’s NoVA UX meetup we had a double feature, with two presenters talking about prototyping and demonstrating some great tools and strategies.
Today, UX designers have an impossible task. Create an online experience that directs a visitor to whatever their goal is, on a website that has a lot of different potential audiences with competing interests. Think about it from a visitor’s perspective. This is pretty rough. If you only fall into one or two of a website’s 3 or 4 different audiences, you’re always being forced to endure a lot of content that’s not relevant to what you’re looking for. Because of this, visitors often don’t find what they’re looking for and will bounce off your website.
As a designer, it’s important to keep up with industry news and trends. In my effort to do so, I frequently visit different websites and blogs like Smashing Magazine, OneExtraPixel, Webdesigner Depot, TechCrunch, and many more. I also use a Chrome plugin called Muz.li, which provides feeds of all the major trends, freebies, and design blogs. It’s amazing! I highly recommend it.
Typography plays a big role in great user experience, and to make this happen you need access to modern and beautiful fonts. So, I did some digging on what fonts are trending these days and how you can access them (well, at least most of them) for free.
When visitors arrive, how easy is it for them to use your website?
Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.
Last week we kicked off our 2015 NoVA UX meetup calendar at AddThis HQ with a visit from author and Lean UX specialist Jeff Gothelf. On the evening before his full-day DC Lean UX workshop, Jeff shared a talk titled, “Purity vs Pragmatism,” in which he passed along his experience with helping organizations implement frameworks such as Agile development and Lean UX. Continue reading
Our UX team recently started a new tradition. Every Thursday for half an hour, we host “Lightning Rounds” where we share cool softwares, apps, or anything new that we’re into—whether or not it’s related to design. It gives us a chance to show what we’re passionate about, both related to work and in our personal lives. Check out some of the cool apps discovered this past month. Continue reading
Can UX designers be product strategists? Absolutely, says Kevin Vigneault from Viget Labs, who gave a talk about product strategy, and how UX designers can provide leadership in this area, at last night’s NoVA UX meetup. Continue reading